Event description

FoodHQ and the Food Innovation Network welcome you to participate in a masterclass led by Hamish Gow, Professor of Agribusiness at Massey University with special guest, Rob Ward from the UK based Grocery Accelerator.

Hamish Gow

Hamish is a Professor of Agribusiness at Massey Business School. He is recognised as a leading practitioner in agricultural value chains, business model innovation, and food systems design. He also runs a strategic design and innovation consultancy program at Massey University supporting domestic and international producers, firms, and governments design innovative business models, service models, and value chains to take high value foods to market.

Hamish holds a BCom (Ag) from Lincoln University, New Zealand, and MS and Ph.D. in Agricultural Economics from Cornell University, USA. He has just finished a two year secondment to Meat and Livestock Australia as their Design Thinker in Residence where he co-lead the Australian Young Food Innovators program and supported the Producer Innovation Fast Track program. Previously, he was on the faculty at the University of Illinois, Michigan State University and Cornell University in the USA and KU Leuven in Belgium.

He has consulted extensively on international food marketing, agribusiness and value chain strategy and rural development to numerous international agencies, corporations and farmers organizations including European Commission, IFAD, OECD, USDA, USAID, World Bank, MPI, MFAT, Dairy NZ, MyFarm, FarmIQ, PwC, FarmIQ, LIC, SCION, Wood Processes and Manufacturers Association, among others.

Rob Ward

Rob built one of the largest fruit businesses in the UK, supplying national supermarkets such as M&S, Tesco, Asda and Waitrose. Following the success of this business, he created and built two Farm Retail businesses that both became nationally regarded as leading examples of food retailing.

He sold these businesses to private equity in 2009 and now uses his unique understanding of both production and retailing to help food producers develop new products and grow their businesses. Rob has travelled the world researching the latest ideas for food businesses. He is renowned for his practical and comprehensive understanding of the food market and how to create and grow businesses in this sector.

Programme

The masterclass is run as an interactive workshop split into two sessions. The first session starts with the customer discovery process and learning how to unpack the customer opportunity to then rapidly develop a new product and service. Then the second session will explore rapidly prototyping a business model that makes sense and then examining the various reasons why the model may or may not work.

Topics covered will be released shortly.

Registration is essential as numbers are limited.

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