The Ora King Experience


A fish with some fabulous features makes Ora King salmon stand out from the crowd. Although a reasonably new brand, Ora King has a long and fascinating tale to tell of how this fish variety has gained global recognition.

The top of the South Island is the hub for this kiwi culinary treasure. With decades of research and trials, the Ora King salmon team have developed methods of farming their fish that best replicate the natural life cycles of salmon. King salmon eggs destined to produce Ora King salmon are nurtured in the crystal clear waters flowing from Te Waikoropupu Springs at the hatchery in Takaka. With an average of 14,000 litres of fresh water bubbling to the surface every second, the waters of this region have been verified as some of the clearest waters in the world, an ideal beginning to the life cycle for Ora King salmon.

According to Jemma McCowan, General Marketing Manager at Ora King salmon, it is the care and attention to detail that creates this highly sought after end product. “It’s for this reason that one of the most popular products we sell and export is just a whole fish. Chefs want to work with a beautiful product, displaying their own knife skills by breaking down a beautiful quality fish themselves.”

Ora King salmon is much more than a brand of salmon, it is a commitment to producing the best of breed with the most appealing taste, texture and colour. Ora King has a story that starts from the early settlers of New Zealand and the use of sustainable farming practices means they will be around for generations to come.


Jemma expresses a passion for the product that is clearly shared throughout the organisation, describing Ora King salmon as “the Wagyu of salmon” known for its luxuriously high fat content and beautiful orange flesh.

The future is bright in this fishy tale as Ora King plans on expanding what is already an exclusive brand with a high demand into markets in Asia and further into Europe.

Read more about Ora King and their commitment to the environment at their website

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