Event description

How challenger products brand to beat established brands.

In this marketing workshop, Rob Ward, Co Founder & Director of Grocery Accelerator will present on the seven stories of successfully marketing your food product.

There are seven basic plots to all stories: Overcoming the monster, rags to riches, the quest, voyage and return, comedy, tragedy and rebirth.

Telling your story is a critical part of building your brand. It helps shape how people view you and enables consumers to form a valuable connection with your products. Do it right, and you’ll put building blocks in place that will allow you to develop a thriving brand with an equally thriving future.

Learn how story telling can be used to create high impact, low cost marketing campaigns, and hear real life examples of how brands take on their leading competitors with their challenger story.

Join us as we share the seven stories with you and investigate how you can apply them to your brand and discover how powerful this original thinking around marketing can be.

This event is now full.